As the classic ad saying goes, “Nobody ever bored anyone into buying anything.” And we couldn’t agree more. That’s why we don’t just ‘do ads’. We focus on building our clients’ long-term brand equity.
We see creativity as a powerful business tool for our clients – one of the last legal means of gaining an unfair advantage over competitors. We live this creative philosophy for all of our clients.
We work hard to stay small, which means we are deliberately low on bureaucracy and deliberately high on collaboration, with a passion for solving complex problems, strategically and creatively.
We have one of the strongest advertising and branding teams in Canada. And not accidentally, they include some of the nicest people you’re likely going to find anywhere. They care about each other and about the work. And here at the most easterly point in North America, in one of the most creative places in Canada, we take that to heart.
If this sounds like the kind of place you’d like to work, we’d love for you to drop us a line at [email protected] and say hello. If something comes up that’s a fit, we’ll be in touch.
Why did you get into advertising?
I suspect it wasn’t a passion for banner ads. Or helping a Big Five bank get a little bigger. No, I’m guessing you love making things. Adding a little beauty to the world. Exploring ideas and solving problems.
Well, we don’t sell insurance; we sell icebergs.
We shoot stunning landscapes. Lighthouses that loom over foggy shorelines. Breaching whales crashing into the steel-blue Atlantic.
Never once have we uttered the words: How did the six-second edit test?
No, we’re running 30s, 60s, even 90s. Because we haven’t forgotten the power of storytelling. We definitely do digital. Plenty of it. We love playing with AI and would love it if you did, too. But we haven’t abandoned the double-page-spread print ad. Or simple, elegant, out-of-home.
We work with clients who want the type of work we like to make. Fun. Beautiful. Sometimes a little off-kilter. We like helping the little guys punch above their weight. But most notably, we love to sell where we live – Newfoundland and Labrador.
This role is ideally for someone who wants to relocate. Not because we want you in the office Monday to Friday but because we want you in the province.
We want you to experience the first sunrise in North America every morning. Meet the kindest, warmest people in the country. And witness the natural wonders of this place. Because that’s how we get to insight-driven, world-beating work that sells our favourite place on earth.
We’re looking for art directors to join us in St John’s, Newfoundland.
Maybe it’s not where you expected to find yourself. But isn’t that how all great adventures begin?
If you feel like we’re the right fit for you, drop us a line at [email protected].
One of the few independents left in Canada, Target is an award-winning, full-service advertising, communications, and brand architecture firm based in St. John’s, Newfoundland & Labrador – one of the oldest and most creative cities in North America. We’ve been repeatedly named one of Canada’s Top 10 creative agencies, and are one of only 15 agencies in Canada to ever win a Gold Lion at the Cannes International Advertising Festival.
Target delivers an integrated package of in-house services covering strategic planning, advertising creative and production, branding, design, digital and social media, website development, media planning and buying, and public relations and publicity programs.
90 Water Street, St. John’s
Newfoundland and Labrador, Canada
A1C 1A4
709-739-8400