As the classic ad saying goes, “Nobody ever bored anyone into buying anything.” And we couldn’t agree more. That’s why we don’t just ‘do ads’. We focus on building our clients’ long-term brand equity.
We see creativity as a powerful business tool for our clients – one of the last legal means of gaining an unfair advantage over competitors. We live this creative philosophy for all of our clients.
We work hard to stay small, which means we are deliberately low on bureaucracy and deliberately high on collaboration, with a passion for solving complex problems, strategically and creatively.
We have one of the strongest advertising and branding teams in Canada. And not accidentally, they include some of the nicest people you’re likely going to find anywhere. They care about each other and about the work. And here at the most easterly point in North America, in one of the most creative places in Canada, we take that to heart.
If this sounds like the kind of place you’d like to work, we’d love for you to drop us a line at firstname.lastname@example.org and say hello. If something comes up that’s a fit, we’ll be in touch.
Nobody ever wrote an ode to a bank
But Keats did write, “The poetry of earth is never dead.” And Rachel Carson said, “Those who dwell among the beauties and mysteries of the earth are never alone or weary of life.” She gets it.
As a copywriter at Target, you’ll work on (among other things) the most awarded tourism platform in North America: Newfoundland and Labrador Tourism. And that’s where you’ll live – in a place full of natural wonders and home to the warmest, funniest, most welcoming people.
You’ll be encouraged to write copy that doesn’t talk down to the audience. We don’t believe that “nobody reads anymore.” To the extent it’s true, maybe that’s because most writing nowadays isn’t worth the eye strain.
We don’t have a bank. But we have one of the largest populations of humpback whales in the world.
We don’t have a telco. But we have 10,000-year-old icebergs.
We don’t have an insurance brand. But we have some of the most stunning landscapes in the world.
Oh, and we’ve got a cannabis brand, a post-secondary institution, a variety of other tourism-related brands, a few not-for-profits, and honestly some of the loveliest clients you’ll ever meet.
Of course, being a copywriter isn’t just about writing. It’s about birthing big ideas that connect with culture and make people feel… happy, inspired, curious, motivated – whatever the brief calls for. So long as they feel something. We’re looking for someone who hunts out opportunities and loves to create.
Interested? Make your next move at Canada’s inaugural Small Agency of the Year, perched on the edge of the continent, overlooking the Atlantic. Email your portfolio to email@example.com.
Why did you get into advertising?
I suspect it wasn’t a passion for banner ads. Or helping a big 5 bank get a little bigger. Well, we don’t sell insurance, we sell icebergs. We shoot stunning landscapes. Lighthouses that loom over foggy shorelines. Breaching whales crashing into the steel blue Atlantic.
We’re looking for art directors to join us in St John’s, Newfoundland.
Maybe it’s not where you expected to find yourself. But isn’t that how all great adventures begin?
If you feel like we’re the right fit for you, drop us a line at firstname.lastname@example.org
Creatives Wanted for Canada’s Inaugural Small Agency of the Year.
Target, Canada’s Inaugural Small Agency of the Year, is looking for Creatives. Senior Art Directors, established Designers, and seasoned Creative Directors — we’re talking to you.
We’re looking for people who love making their Moms proud, just as much as they love making incredible ideas come to life and winning shiny trophies. Something we have plenty of, by the way, London International Awards to Gold Lions. In fact, we’re just one of 16 agencies in Canada to win a Gold Lion.
Uniquely positioned in St. John’s, Newfoundland and Labrador — widely known as the most creative city in Canada — we proudly consider ourselves outsiders from typical ad agencies. Being independently owned and operated, we’re about as far from a multinational and bureaucracy as you can get. We’re a tight family of strategists, writers, designers, producers, innovators, planners, and creative problem solvers. We strongly believe that creative is not a department on a business card – it’s a way of seeing the world.
So, if you’d like to see the world our way, drop us a line at email@example.com. We’d love to chat.
One of the few independents left in Canada, Target is an award-winning, full-service advertising, communications, and brand architecture firm based in St. John’s, Newfoundland & Labrador – one of the oldest and most creative cities in North America. We’ve been repeatedly named one of Canada’s Top 10 creative agencies, and are one of only 15 agencies in Canada to ever win a Gold Lion at the Cannes International Advertising Festival.
Target delivers an integrated package of in-house services covering strategic planning, advertising creative and production, branding, design, digital and social media, website development, media planning and buying, and public relations and publicity programs.