Target Wins Best of Show at ICE Awards

St. John’s agency takes home most wins at the 2017 ICE Awards

Target was the top winner at 2017 ICE Awards last night in Halifax, taking home Best of Show. In total, the St. John’s agency was awarded an outstanding 23 awards including 3 Silver, 7 Gold, and 6 Craft awards.

ICE is Atlantic Canada’s premiere creative advertising awards show, judged by a national jury of Canada’s top creative professionals from outside the region.

When awarding Best of Show honours, judges often consider the calibre of work required to represent Canada at some of the world’s best advertising shows, such as the Cannes Lions International Festival of Creativity.

With a record-breaking 21 awards for Newfoundland and Labrador Tourism, Target was awarded Best of Show and Gold for its ‘Crayons’ Integrated Campaign, as well as Gold for Brand Strategy, Television Single, Best Use of Social Media, Campaign Website, and Digital Entertainment.

“We are so fortunate to live here in Newfoundland and Labrador, the most creative place on the planet,” said Noel O’Dea, Target’s President and Director of Strategic & Creative Planning. “We are also fortunate to have wonderful client partners who, like us, believe that ‘Creativity is a powerful business tool.’

The independent St. John’s agency’s work continues to be recognized at top national and international awards show. Its Newfoundland and Labrador Tourism ‘Find Yourself’ campaign has been regarded as one of the most successful tourism campaigns in the country, receiving nearly 300 awards since 2006, including a CASSIES Grand Prix.

Now in its 37th year, Target Marketing & Communications is an award-winning, full-service advertising and brand architecture firm based in St. John’s, Newfoundland. Our philosophy is simple: Hire the best people. Select the best clients. Do the best work. Have fun. And always challenge conventional thinking. After all, we know that great advertising and branding have nothing to do with agency size or geography, and everything to do with passion and great ideas.

Check out all the winners:

A full list of Target’s winning entries can be found in the backgrounder below.


(23: 1 Best of Show, 6 Craft, 7 Gold, 3 Silver, 6 Merit.)














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