Target Awarded Top Honours in New York

Target wins six awards for Newfoundland and Labrador Tourism at Adrian Awards in New York

Target’s work for Newfoundland and Labrador Tourism won six awards in New York, including Platinum, Gold, and Silver at the 2018 Adrian Awards – the ‘Oscars’ of the travel and tourism industry.

The 62nd annual Adrian Awards were held in New York, with more than 40 countries from across the globe competing for the honour of the best in international travel and tourism advertising. was awarded both Platinum and Gold in the category of Digital Integrated Campaign. Platinum winners outperform all competitors with creativity and have earned exceptional results. Additionally, won in the Website category.

The ‘Symphony of Sound’ campaign won Gold for Integrated Campaign, and ‘Conductor’ won Gold for Television.

Newfoundland and Labrador Tourism’s Air Canada Content Channel won for Inflight Marketing.

Since 2006, Newfoundland and Labrador Tourism has won 73 Adrian Awards from HSMAI, including multiple Best of Show, Pioneer in Digital Storytelling, ten Platinum awards, and 32 Gold awards – the most awards won by a Canadian Agency in the history of the show.