‘Place of Stories’ Campaign Wins Marketing Campaign of the Year at the Canadian Tourism Awards
Newfoundland and Labrador Tourism won big at the 2019 Canadian Tourism Awards in Ottawa, with the ‘Place of Stories’ Campaign bringing home the Accor Marketing Campaign of the Year.
The Canadian Tourism Awards are presented annually by the Tourism Industry Association of Canada to recognize success, leadership, and innovation in Canada’s tourism industry, and honours those who have gone above and beyond to offer travellers superior tourism experiences in Canada.
The Awards have become the standard of excellence for businesses and organizations in the travel industry, showcasing the nation’s best tourism products, services, and experiences.
“Here in one of the most creative places on the planet, storytelling is a part of who we are,” said Catherine Kelly, Target’s Director of Account Management. “With Newfoundland and Labrador Tourism, we have a client partner who continues to push creative boundaries, staying absolutely true to the creativity positioning of this brand.”
Target was recently named Canada’s first Small Agency of the Year by Strategy, and also received the 2019 Small Agency Campaign of the Year trophy for the “Place of Stories” campaign with long-time client Newfoundland & Labrador Tourism.
Target’s strategic and creative work for Newfoundland and Labrador Tourism is the most awarded and most successful tourism campaign in North America, receiving over 350 awards since ‘Find Yourself’ launched in 2006.
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