Target’s work for Newfoundland and Labrador Tourism won six awards in New York, including Platinum, Gold, and Silver at the 2018 Adrian Awards – the ‘Oscars’ of the travel and tourism industry.
The 62nd annual Adrian Awards were held in New York, with more than 40 countries from across the globe competing for the honour of the best in international travel and tourism advertising.
IcebergFinder.com was awarded both Platinum and Gold in the category of Digital Integrated Campaign. Platinum winners outperform all competitors with creativity and have earned exceptional results. Additionally, IcebergFinder.com won in the Website category.
The ‘Symphony of Sound’ campaign won Gold for Integrated Campaign, and ‘Conductor’ won Gold for Television.
Newfoundland and Labrador Tourism’s Air Canada Content Channel won for Inflight Marketing.
Since 2006, Newfoundland and Labrador Tourism has won 73 Adrian Awards from HSMAI, including multiple Best of Show, Pioneer in Digital Storytelling, ten Platinum awards, and 32 Gold awards – the most awards won by a Canadian Agency in the history of the show.
Target’s ‘Off the Beaten Path’ campaign for Newfoundland and Labrador Tourism won eight awards in New York, including Best of Show, four Gold, two Platinum, and one Silver at the 2017 Adrian Awards – the ‘Oscars’ of the travel and tourism industry.
The 61st annual Adrian Awards were held in New York with competition from more than 40 countries worldwide for the honour of the best in international travel and tourism advertising. Winners were selected by senior industry experts from over 1,200 worldwide entries.
Best of Show was awarded for the ‘Off the Beaten Path’ Geo- Targeted Campaign. This is HSMAI’s highest honour and is selected from Platinum winners in the advertising, digital marketing, and public relations categories.
Along with this Best in Show, the ‘Off the Beaten Path’ campaign also won Gold in Digital Integrated Campaign and Video Series / Digital Marketing Series; Gold-Platinum in Website and Geo- Targeted Campaign, and Silver in Website User Experience.
Since 2006, Target and Newfoundland and Labrador Tourism have won 67 Adrian Awards from HSMAI, including multiple Best of Show, Pioneer in Digital Storytelling, nine Platinum awards and 29 Gold awards – the most awards won by a Canadian Agency in the history of the show.
Newfoundland and Labrador Tourism’s ‘Crayons’ campaign won seven awards last week at the 2016 Adrian Awards – the ‘Oscars’ of the travel and tourism industry – presented by Hospitality Sales and Marketing Association International (HSMAI).
The 60th annual Adrian Awards were held at the New York Marriott Marquis, with more than 40 countries from all over the world competing for the honour of the best in international travel and tourism advertising.
The award wins include a Platinum award in Television for the ‘Crayons’ campaign, selected from the Gold award winners.
Platinum winners outperform all competitors with creativity and exceptional results.
Newfoundland and Labrador Tourism was also the inaugural recipient of the Libris ‘Pioneer in Visual Storytelling’ Award.
Since 2006, Newfoundland and Labrador Tourism has won 59 Adrian Awards from HSMAI, including seven Platinum awards. In addition, Target’s work for Newfoundland and Labrador Tourism continues to be one of the most successful and loved tourism campaigns in Canada, with over 260 award wins for creativity, design, craft, digital, and social media.
Below is a complete breakdown of the 2016 Adrian Award wins:
Newfoundland and Labrador Tourism’s ‘Crayons’ campaign also recently won Canada’s top industry award at the 2016 Canadian Tourism Awards – The WestJet Social Media / Digital Initiative of the Year, as well as Gold at the Canadian Marketing Association Awards in Consumer Services / Integrated, Bronze in Consumer Services / Advertising, and Bronze in Consumer Services / Experiential and Innovative Media, the only award handed out in that category.
