By Christopher Lombardo
N.L. tourism mandate returns to Target
Target has renewed its long-term partnership with Newfoundland and Labrador Tourism.
The agency based in St. John’s, N.L., won the contract, which is renewable for up to five years, after a public procurement process. It has held the partnership with N.L Tourism since 2005, according to a news release.
Target president Catherine Kelly said the shop is proud of the work it has developed over the past 20 years to help build one of the most successful DMOs in the country.
In January, Target and N.L. Tourism appealed to visitors looking for a more human connection with the launch of “The Reason” campaign.
And last year, the agency garnered attention by responding to a condescending Super Bowl spot by Expedia-owned vacation rental brand Vrbo, which portrayed the picturesque province in a less-than-favourable light.
