Ahead of International Women’s Day, the president of Target Marketing & Communications tells LBB’s Jordan Won Neufeldt about the women who inspire her most, and how she seeks to embody their best qualities in her day-to-day life.
Undoubtedly, Catherine Kelly is an inspirational figure. Not only is she the president of Canada’s longest-running independent agency, Target Marketing & Communications (an impressive feat in its own right), but she’s worked her way up there as a woman in what’s often a far too male-led industry. She’s also a champion of good work, agency culture, and strong client relationships. But even more than that, she’s courageous – someone who isn’t afraid to speak honestly, be herself, and stand up for what’s right in the moments that it’s needed.
Of course, a person doesn’t just get to a place of being able to do this overnight. Sure, Catherine carries a core sense of care and determination, but she also believes that in many ways, the person she is today – both in and out of the workplace – is one that’s been sculpted by the actions of many influential women before her. From friends and family to celebrity figureheads, each has instilled invaluable lessons within her – virtues which she tries to embody every day, and, crucially, pay forward to those around her.
So, ahead of International Women’s Day, Catherine sat down with LBB’s Jordan Won Neufeldt to pay homage to these figures, reflect on all that they’ve offered her, and share a bit about how she tries to incorporate these values into her own life.
