The Hospitality Newfoundland and Labrador gala is a celebration of excellence in Newfoundland and Labrador’s tourism industry. On Thursday, March 13th, it was also to honour the legacy of a true pioneer, a man whose vision, leadership, and passion helped shape the tourism landscape of our province.
Target’s ‘Tourism Champion Award of Excellence’ is given to an individual whose dedication, leadership, and contributions have left a lasting impact on the industry. This year’s recipient was someone who embodied all of these qualities—a man who dedicated his life to advancing tourism in Newfoundland and Labrador, always leading with passion, generosity, and an unwavering commitment to community
For 2025, Target proudly recognized and celebrated the late Roger Jamieson, a true champion of the industry.
Roger Jamieson was not only the founder of Kilmory Resort but a tireless advocate for tourism, a mentor, and a leader whose influence reached across Newfoundland and Labrador and beyond. His work as Chair of Hospitality NL, Chair of the Newfoundland and Labrador Tourism Board, was driven by a singular goal—to strengthen and grow the tourism industry for future generations.
Roger’s vision was always bigger than one business, one destination, or one moment in time. He believed in collaboration, community, and the power of tourism to change lives. Whether it was supporting fellow operators, advocating for tourism on a national level, or working with local governments to build stronger tourism infrastructure, Roger always put the industry and the people within it first.
Beyond his professional achievements, Roger will be remembered for his kindness, generosity, and mentorship. He inspired countless people—not only as a businessman and leader but as a friend, a family man, and a champion of our province. His impact will continue to be felt for years to come, in every tourism business he helped, in every policy he shaped, and in every visitor who experiences Newfoundland and Labrador because of his work.
Though he is no longer with us, his legacy lives on in the thriving industry he helped build. Target was honoured to present this award to his family and to celebrate the life and legacy of Roger Jamieson as the 2025 Target Tourism Champion of Excellence recipient.
