Target hires Jason Hill as Creative Director

Jason Hill makes his move. Joins the Newfoundland-based, 30-year-old agency as Creative Director.

Target has recruited the much-awarded Creative Director Jason Hill to lead its creative teams based in downtown St. John’s.

An ex-Brit, Hill is a well-known and well-awarded creative who cut his advertising teeth as an art director at independent agencies and TBWA in the UK.

He moved to Toronto in 2002 to work at top creative agencies like TAXI, ZIG, Crispin Porter Bogusky, and TBWA / Chiat Day.

Working on brands like IKEA, Viagra, Nissan, Infiniti, Unilever, Virgin, Molson, and Adidas, Hill won awards at most top-tier international and Canadian award shows, including The One Show, and multiple Lions at Cannes.

Hill said he was initially “seduced by Target’s gorgeous work for Newfoundland and Labrador Tourism. It’s unlike anything else I’ve seen. Plus, I love Target’s independent and ‘outsider’ status; I mean, what multinational agency would ever set up out here on the very edge of the continent? I love it here. Seems to me our Newfoundland location is our secret ingredient.

“Newfoundland is bursting with creativity. Everything’s a bit off-kilter here. So you see things through a very different lens than the homogeneous ‘best practices’ filter of multinationals. I’m excited that Target likes to takes the path less travelled, because that leads to more innovative ideas and solutions.”

Noel O’Dea, founder of Target, said “Jason is very smart, and very nice. I love his energy and enthusiasm, and how quickly he gets to the heart of a business problem. Plus, he loves to create work that makes the cash register ring.

“And one more thing,” said O’Dea. “He’s not a prima donna. If Jason ever had a big ego, he must have left it in Toronto or the UK. He’s a perfect fit as we grow across the country.”