It’s an over communicated world. The average person is exposed to over 7,000 messages a day.
There’s an overload of information which is making people more distracted than ever. Due to this, it’s become increasingly more important to stand out in this sea of sameness that surrounds us. Which is why creative minds are vital in navigating today’s crowded media landscape.
In an effort to further differentiate themselves from their competitors, Target has hired copywriter/comedian Dave Sullivan as their new Creative Group Head.
Sullivan re-joins the Target team after a brief stint working “overseas” in Nova Scotia. We’re excited to welcome him back home where he belongs, and look forward to him helping all of our clients stand out for years to come.