Senior Copywriter

Nobody ever wrote an ode to a bank

But Keats did write, “The poetry of earth is never dead.” And Rachel Carson said, “Those who dwell among the beauties and mysteries of the earth are never alone or weary of life.” She gets it.

As a copywriter at Target, you’ll work on (among other things) the most awarded tourism platform in North America: Newfoundland and Labrador Tourism. And that’s where you’ll live – in a place full of natural wonders and home to the warmest, funniest, most welcoming people.

You’ll be encouraged to write copy that doesn’t talk down to the audience. We don’t believe that “nobody reads anymore.” To the extent it’s true, maybe that’s because most writing nowadays isn’t worth the eye strain. 

We don’t have a bank.  But we have one of the largest populations of humpback whales in the world.

We don’t have a telco.  But we have 10,000-year-old icebergs.

We don’t have an insurance brand.  But we have some of the most stunning landscapes in the world.

Oh, and we’ve got a cannabis brand, a post-secondary institution, a variety of other tourism-related brands, a few not-for-profits, and honestly some of the loveliest clients you’ll ever meet.

Of course, being a copywriter isn’t just about writing. It’s about birthing big ideas that connect with culture and make people feel… happy, inspired, curious, motivated – whatever the brief calls for. So long as they feel something. We’re looking for someone who hunts out opportunities and loves to create. 

Interested? Make your next move at Canada’s inaugural Small Agency of the Year, perched on the edge of the continent, overlooking the Atlantic. Email your portfolio to