As the classic ad saying goes, “Nobody ever bored anyone into buying anything.” And we couldn’t agree more. That’s why we don’t just ‘do ads’. We focus on building our clients’ long-term brand equity.
We see creativity as a powerful business tool for our clients – one of the last legal means of gaining an unfair advantage over competitors. We live this creative philosophy for all of our clients.
We work hard to stay small, which means we are deliberately low on bureaucracy and deliberately high on collaboration, with a passion for solving complex problems, strategically and creatively.
We have one of the strongest advertising and branding teams in Canada. And not accidentally, they include some of the nicest people you’re likely going to find anywhere. They care about each other and about the work. And here at the most easterly point in North America, in one of the most creative places in Canada, we take that to heart.
If this sounds like the kind of place you’d like to work, we’d love for you to drop us a line at firstname.lastname@example.org and say hello. If something comes up that’s a fit, we’ll be in touch.
Nobody ever wrote an ode to a bank
But Keats did write, “The poetry of earth is never dead.” And Rachel Carson said, “Those who dwell among the beauties and mysteries of the earth are never alone or weary of life.” She gets it.
As a copywriter at Target, you’ll work on (among other things) the most awarded tourism platform in North America: Newfoundland and Labrador Tourism. And that’s where you’ll live – in a place full of natural wonders and home to the warmest, funniest, most welcoming people.
You’ll be encouraged to write copy that doesn’t talk down to the audience. We don’t believe that “nobody reads anymore.” To the extent it’s true, maybe that’s because most writing nowadays isn’t worth the eye strain.
We don’t have a bank. But we have one of the largest populations of humpback whales in the world.
We don’t have a telco. But we have 10,000-year-old icebergs.
We don’t have an insurance brand. But we have some of the most stunning landscapes in the world.
Oh, and we’ve got a cannabis brand, a post-secondary institution, a variety of other tourism-related brands, a few not-for-profits, and honestly some of the loveliest clients you’ll ever meet.
Of course, being a copywriter isn’t just about writing. It’s about birthing big ideas that connect with culture and make people feel… happy, inspired, curious, motivated – whatever the brief calls for. So long as they feel something. We’re looking for someone who hunts out opportunities and loves to create.
Interested? Make your next move at Canada’s inaugural Small Agency of the Year, perched on the edge of the continent, overlooking the Atlantic. Email your portfolio to email@example.com.
One of the few independents left in Canada, Target is an award-winning, full-service advertising, communications, and brand architecture firm based in St. John’s, Newfoundland & Labrador – one of the oldest and most creative cities in North America. We’ve been repeatedly named one of Canada’s Top 10 creative agencies, and are one of only 15 agencies in Canada to ever win a Gold Lion at the Cannes International Advertising Festival.
Target delivers an integrated package of in-house services covering strategic planning, advertising creative and production, branding, design, digital and social media, website development, media planning and buying, and public relations and publicity programs.